The designer is Norio Terada, who started YOKE from the Fall/Winter 2018 collection.
Adhering to materials and patterns, YOKE adds contemporary elements to standard items. The brand proposes sophisticated items that can be worn by unisex customers.

The brand name "YOKE" means "to connect," "bond," and "switching cloth of clothes," which is connected to the concept of the brand. The brand name "YOKE" means "connecting," "bonding," and "switching cloths of clothes," which is in line with the brand concept. Many people are involved in a series of processes such as raw materials, thread, fabric, cutting, sewing, and finishing, and the brand believes that clothes are created when these processes are "connected," and the concept is "things connect people, people connect people, and people connect things.