New Arrivals MASU SPRING SUMMER 2026 1st delivery
New Arrivals
MASU
SPRING SUMMER 2026
-in the raw-
A rebellion against the predictable clothing production that relies solely on "guaranteed correct answers" calculated by algorithms and data.
Embracing accidental errors, noise, raw humanity, and imperfection rather than calculated perfection, this collection serves as a hymn to an uncertain future, asserting that the essence of fashion resides in the unpredictable "live feel" and "chance encounters."
12.24(Wed) 1st delivery Release...
▶MASU
"MASU" is a brand reborn through a rebranding by designer Shinpei Goto. It focuses on examining the strengths and weaknesses of established garment forms, honoring their shapes and traditions while imbuing them with a contemporary atmosphere. Its concept, "MASU / PRODUCT," refers to new mass-produced items created by redefining elements that have clear, fixed connotations. The brand name is derived from the Japanese honorific suffix "-masu." Like the word "masu"—which is used most frequently in daily life yet never loses its value—the brand proposes items and styles that will never lose their value to those who love clothing.
