Starting from the 26SS season, we will begin carrying the new brand "QUIITO".
New arrivals starting from the 26SS season.
QUIITO is a Japanese women's fashion brand founded by designer Mayu Kamura. Launched with the 2024 Autumn/Winter collection, the brand offers sustainable and highly original collections centered on the upcycling and remaking of vintage clothing.
The brand name "QUIITO" is derived from the Japanese word "kiito," meaning raw silk. The designer's philosophy of cherishing natural colors, textures, raw materials, and resources is embedded in the name itself.
At the core of the QUIITO concept is a deep respect for materials, nature, and resources. The image of the "raw silk" fiber—pure and unprocessed—reflects a commitment to valuing inherent beauty and potential, which breathes consistently through the brand's designs.
QUIITO proposes fashion that is not only stylish but also incorporates environmental considerations. The collection focuses on remaking vintage pieces; by breathing new life into items once considered discarded through upcycling techniques, the brand embodies the coexistence of fashion and sustainability.
Be sure to check them out.