"08 SIRCUS" is a brand started by Kiminori Morishita in the 2010 SS season. The brand name is a coined word of "Sir," which is one of the honorary titles in the British decoration system, and "Customer," which means a customer. The "08" at the beginning of the name is a continuation of the "bee" motif that has been used since the time of the "kiminori morishita" brand that bears his name. The brand concept is to lower the line of sight from visible luxury, pursue functional beauty in the highest quality that you really want to wear, and propose new clothes that are a little ahead of the curve with a realistic sensation. As Morishita says, "Quality and comfort are the prerequisites," "We use Japanese materials and are conscious of lightness," and "We want to continue creating the best." His thorough attention to processing is evident, and despite the minimalist design, his delicate techniques have been praised around the world for their uniquely Japanese beauty. The collection's elegant yet wearable use of materials is appealing.