Designer Masayuki Ino graduated from Tokyo Mode Gakuen and worked as a corporate designer before founding doublet with pattern maker Takashi Murakami in 2012. 2013 he was selected as a business support designer in the professional category of the "2013 Tokyo New Designer Fashion Grand Prix" and received the highest award, the Tokyo Metropolitan Governor's Award. He received the Governor of Tokyo Award, the highest award. The brand's designs are characterized by humorous fringe-style embroidery work and advanced "embroidery techniques" that overlap embroidery of various characters and motifs, as seen in its signature items such as scajans. The brand won the "3rd TOKYO FASHION AWARD" in 2016, presented its first runway show at the Tokyo Collections in 2017, and won the "LVMH Young Fashion Designer Prize" Grand Prix in 2018, making a splash as one of the hottest brands in the market today. The brand has been attracting attention as one of the hottest brands in the world.