NewRose is a brand launched in 2025 by designer Hisashi Fukatami.
The brand's symbol is the "blue rose"—a flower that does not exist in nature, one that blooms only by making the impossible possible. Embodying the contradictions and tensions of beauty and thorns, love and rebellion, fragility and strength, Fukatami's vision transforms into thread and fabric, taking shape through delicate embroidery, architectural silhouettes, and the layered textures of materials.
Between culture and mode, romance and punk, destruction and salvation, elegance and defiance—the flower that should not exist continues to bloom today.