RIV NOBUHIKO is a Japanese fashion brand.
Under the concept of "Wild Luxury : Practical Couture," the brand reinterprets traditional luxury fashion in a modern way by combining the contradictory elements of wild and luxury, practicality and couture. The brand reinterprets traditional luxury fashion in a modern way. The designers, who have experience working for Maison brands, express couture that fits in with everyday life by incorporating the tailor-made concepts and techniques of couture into everyday items and ready-to-wear items, utilizing a modern artistic sensibility. The brand is engaged in innovative clothing making with the aim of finding new value in ready-to-wear items.