AVAVAV is an Italian fashion brand launched in 2020. The creative director is Beate Karlsson.
The brand pursues creative freedom through the three elements of humor, entertainment, and design innovation, offering designs that are sprinkled with humorous elements, but that also carry a strong message.
Particularly noteworthy are its creative runway shows. The show incorporates eye-catching and innovative methods of expression, such as a performance in which models dare to fall over and clothes are disassembled into pieces. These unconventional productions have brought a breath of fresh air to the fashion industry and have strongly impressed the uniqueness of AVAV.