RECONSTRUCTION FOOTBALL SHIRT

A unisex brand with the concept of "Circulation of Everyday Wear / Outlining." Based on basic designs, all garments are sewn with white stitching, visualizing design within everyday wear by "circulating/outlining" it. By imbuing the white stitching—a feature seen in existing designs—with the meaning of an "outline," we apply a new sense of value, similar to the concept of the "readymade" in the art scene. This serves as a proposition that, regardless of changing trends or styles throughout time, the "outline" will remain and continue to circulate. We pose the question: "What are clothing, fashion, and design?" The brand name "Basicks" is a coined term derived from "Basics," where "Basic" is slang for "uncool," while "Sick" means "cool," combining both meanings. Furthermore, with "circulation" as our core concept, most of the fabrics used in Basicks products are organic and sustainable materials. Our other operations, including materials used for delivery, also adhere to sustainability practices.