The brand concept is "circulation/outlining (outlining) of daily wear." The unisex brand
is based on basic designs, all sewn with white stitchwork, and visualizes the design in daily wear by "circulation/outlining".

By giving the meaning of "outline" to the white stitchwork, which is also a part of existing designs, the brand adds a new sense of value similar to the idea of ready-made clothes in the art scene.

The brand asks the question, "What is clothing, fashion, and design?

The brand name "Basicks" is derived from the meaning of Basics (
Basic is a slang word meaning uncool, and Sick is a coined word meaning good-looking.

Basicks is committed to the concept of "recycling" and uses organic and sustainable materials for most of its fabrics.
Other activities, such as materials used for delivery, are also in line with our sustainability activities.