RABBIT HEADWEAR

A unisex brand with the concept of "Circulation of Daily Wear / Outlining." Based on basic designs, all garments are sewn with white stitching, visualizing design within everyday wear by "circulating/outlining" it. By imbuing the white stitching—a feature found in existing designs—with the meaning of an outline, we assign new value in a way similar to the readymade philosophy of the art scene, proposing that no matter how trends or styles change over time, the "outline" remains and continues to circulate. We ask the question: "What are clothing, fashion, and design?" The brand name "Basicks" is a coined term that combines the word "Basics" with "Sick"—a slang term meaning cool—while also referencing the fact that "Basic" can mean uncool. Furthermore, with "Circulation" as a core concept, Basicks uses organic and sustainable materials for most of its fabric products. Our commitment to sustainability extends to all other activities, including the materials used for delivery.