RABBIT HEADWEAR

A unisex brand with the concept of "The circulation/outlining of everyday wear." Based on basic designs, all items are sewn with white stitching, visualizing design within everyday wear by "circulating/outlining" it. By imbuing the white stitching—already present in existing designs—with the meaning of an "outline," we attach new values similar to the readymade philosophy in the art scene, proposing that even as trends and styles change over time, the "outline" remains and circulates. We pose the question: "What are clothing, fashion, and design?" The brand name "Basicks" is a coined term derived from "Basics," where "Basic" implies something uncool in slang, while "Sick" means something cool; the name combines both meanings. Furthermore, with "circulation" as our concept, most of our fabrics are sourced from organic and sustainable materials. Our other activities, including the materials used for delivery, also adhere to sustainability practices.