BEAR BEANIE

A unisex brand with the concept of "Circulation of Daily Wear / Outlining." Based on basic designs, every piece is sewn with white stitch work, "outlining" and visualizing design within everyday clothing. By giving the white stitch work—often found in existing designs—the meaning of an "outline," we instill a new set of values, similar to the philosophy of readymades in the art scene. This serves as a proposal that, no matter how trends or styles change over time, the "outline" will remain and circulate. It poses the question, "What are clothing, fashion, and design?" The brand name "Basicks" is a coined term derived from "Basics." It combines "Basic," which can be slang for uncool, with "Sick," which means cool. Furthermore, with "circulation" as a core concept, most of the fabrics used in Basicks products are organic and sustainable materials. Our commitment to sustainability extends to all other aspects of our operations, including the materials used for deliveries.