A Japanese men's fashion brand established in 2010 by designer Shimpei Yamagishi. With the concept of "dressing up," the brand translates emotional elements found in daily life—such as beauty, transience, and atmosphere—into its clothing through a unique lens.

Its most defining characteristic is a distinct design approach that evokes an elegant, romantic, and delicate sensuality. While rooted in classic tailoring and dresswear, the brand excels in creating sophisticated, relaxed, and sensual styles through the use of materials that create flowing drapes, inventive layering, and intricate attention to detail.

Following its full-scale launch with the 2011 Spring/Summer collection and runway presentations at Tokyo Fashion Week, the brand has expanded onto the international stage at events like Pitti Uomo and Paris Fashion Week. Furthermore, through collaborations with global brands such as Adidas and the expansion of its own flagship stores, it continues to maintain a unique presence in the fashion scene both in Japan and abroad.