Charles Jeffrey LOVERBOY is a London-based unisex brand founded by Scottish designer Charles Jeffrey. Jeffrey left his hometown of Glasgow at the age of 18 and moved to London to study at the prestigious Central Saint Martins, graduating in 2015. The club event "Loverboy," which he had organized since his student days, became the starting point for the brand, which debuted at London Fashion Week in the Spring/Summer 2016 season.

In 2017, the brand was named a finalist for the LVMH Prize and quickly garnered attention by winning the British Fashion Award for Best New Menswear Designer.

The brand's collections are rebellious and provocative, using the iconic traditional Scottish tartan check, combined with graffiti-inspired denim and logoed knits. With themes that reflect gay culture and their own experiences, the brand's bold color schemes and silhouettes have a unique presence.

The brand's powerful yet subtle creations are gaining support as a symbol of a new generation of London culture that is not bound by stereotypes.