KEISUKEYOSHIDA

KEISUKEYOSHIDA is a Japanese fashion brand and the designer is Keisuke Yoshida. Yoshida was born in Tokyo in 1991, graduated from Rikkyo University with a degree in Literature, and studied fashion at Koko no Gakko and ESMOD JAPON "AMI." He started working as "KEISUKEYOSHIDA" from the 2015 Fall-Winter season, and participated in "Tokyo New Age" that season in runway style. He presented his collection in runway style.

The brand is characterized by its concept of "the air that does not know whether it is bright or dark, and their emotions and attire there," and explores new beauty by deconstructing and transforming the structure of existing clothing while incorporating intentional displacements and marginal spaces. The unisex and gender-neutral designs, use of soft materials, and mask-like decorations covering the face express anonymity and self-protection in the city. Using the motif of "tension and relaxation" that lurks in everyday life, they project the emotions and human images of contemporary society into their clothing designs.