CAPE TRENCH COAT

KEISUKEYOSHIDA is a Japanese fashion brand helmed by designer Keisuke Yoshida. Born in Tokyo in 1991, Yoshida graduated from the College of Literature at Rikkyo University before studying fashion at Coconogacco and ESMOD JAPON "AMI." He launched his brand "KEISUKEYOSHIDA" in the 2015 Autumn/Winter season, debuting his collection on the runway as part of "Tokyo New Age" that same year. The brand is defined by its concept of "an atmosphere where it is unclear whether things are bright or dark, and the emotions and attire of those within it." It explores new forms of beauty by deconstructing and transforming existing garment structures, incorporating intentional shifts and negative space. With unisex designs that transcend gender, the brand utilizes soft materials and mask-like embellishments that cover the face to express urban anonymity and self-defense. By using the "tension and relaxation" hidden in everyday life as a motif, the brand projects the emotions and human archetypes of contemporary society into its clothing designs.