NAPE_ is a Japanese brand guided by the concept: "We contribute to a society overflowing with love by pursuing beauty." Extending beyond the framework of fashion, the brand develops a diverse range of creations that stimulate the five senses based on love, spanning fragrance, a music label, and even a food business.
The brand's uniqueness is symbolized by four areas of expression modeled after the basic printing colors of "CMYK." These approach individual senses: "Auditory (C)" for music production and sales, "Olfactory (M)" for perfumes and aromas, "Gustatory (Y)" for the planning and sale of granola and sweets, and the core "Tactile + Visual (K)" for the manufacturing and sale of apparel, bags, and leather goods.
Having received high acclaim, including the "Tokyo New Designer Fashion Award" in 2016, the brand is attracting attention as a lifestyle brand where one can experience its world through all five senses.
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