POOLDE is a fashion brand launched by designer PELI in 2024. POOLDE was launched as a new stage of the brand.

The concept of the brand is "a fictional story that actually happened," and the brand expresses "beauty that doesn't add up" by incorporating contradictory keywords such as "mischievousness," "occult," and "romance," which are at the root of "PELI. PELI proposes items that she herself would "really like to wear" for mature women in their 30s and 40s who have cherished their own individuality. The appeal of the brand is its unique world view and playful designs.