QUIITO is a Japanese women's fashion brand helmed by designer Mayu Kamura. Launching with its Fall/Winter 2024 collection, the brand features sustainable and highly original pieces centered on the remaking and upcycling of vintage clothing.

The brand name "QUIITO" is derived from the Japanese word "kiito" (raw silk). The designer's philosophy of cherishing natural colors, textures, raw materials, and resources is embedded in the very name itself.

At the core of QUIITO's concept is a deep respect for materials, nature, and resources. The image of "raw silk"—pure, unprocessed fiber—reflects a commitment to valuing inherent beauty and potential, a sentiment that breathes consistently throughout the brand's design.

QUIITO proposes fashion that is not only stylish but also environmentally conscious. With upcycled vintage clothing at the heart of the collection, the brand breathes new life into discarded items, embodying a balance between fashion and sustainability.