A Japanese fashion brand by designer Naoki Ichihara.
The brand concept is "coexistence design with all the people involved in the creation of the work.
The concept is to incorporate the image of the concept into the details of the clothes, and to explore and imagine it when people see and wear the clothes.
We assume that "old things and culture, modern things and technology" all have equal value, and we adjust and blend the distribution of them to create. New values. We propose everyday clothes for the minority, regardless of gender.