VIVIANO is a Japanese fashion brand established in 2015 by designer Vivian Hu. While primarily focused on apparel, the brand also offers accessories, with its core design philosophy centered on the fusion of avant-garde sensibility and elegance.
Collections are created based on seasonal themes, characterized by design expressions that incorporate diverse inspirations such as nature and art. Furthermore, the brand’s roots—the designer’s own multicultural background spanning Japan, the United States, and China—are reflected throughout the collections as a unique worldview.

The men’s collection will launch starting from the 2025SS season.
In the men’s line, there are no predefined personas or specific concepts, much like the women’s line. The brand offers items designed to be enjoyed freely by a wide range of customers.