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Charles Jeffrey LOVERBOY is a London-based unisex brand launched by Scottish designer Charles Jeffrey. After leaving his hometown of Glasgow for London at 18, Jeffrey studied at the prestigious Central Saint Martins, graduating in 2015. The brand originated from "LOVERBOY," a club night he hosted during his student years, and made its debut at London Fashion Week in the Spring/Summer 2016 season. The brand quickly garnered attention, becoming a finalist for the LVMH Prize in 2017 and winning the Emerging Menswear Designer award at the British Fashion Awards. The brand's collections feature a rebellious and provocative style, combining iconic Scottish tartan with graffiti-style denim and logo knitwear. With themes reflecting gay culture and his own personal experiences, the brand exudes a unique presence through bold color palettes and silhouettes. Its powerful yet delicate creations have gained widespread support as a brand that symbolizes a new generation of London culture, unbound by conventional stereotypes.