WINDWARD HOODIE

KEISUKEYOSHIDA is a Japanese fashion brand helmed by designer Keisuke Yoshida. Born in Tokyo in 1991, Yoshida graduated from the College of Arts at Rikkyo University before studying fashion at Coconogacco and the ESMOD JAPON "AMI" program. He began his activities under the "KEISUKEYOSHIDA" label in the 2015 Autumn/Winter season, during which he also participated in "Tokyo New Age" to present his collection in a runway format. The brand is defined by the concept of "an atmosphere that sits between brightness and darkness, along with the emotions and attire of those who inhabit it." It seeks new forms of beauty by deconstructing and transforming the structure of existing garments, while incorporating intentional distortions and negative space. Through unisex, gender-fluid designs—often utilizing soft materials or mask-like embellishments that obscure the face—the brand expresses themes of urban anonymity and self-defense. Using the "tension and relaxation" hidden in daily life as a motif, it projects the emotions and human archetypes of contemporary society into its garment designs.