TRUDGE TAILOR

KEISUKEYOSHIDA is a Japanese fashion brand helmed by designer Keisuke Yoshida. Born in Tokyo in 1991, Yoshida graduated from the College of Arts at Rikkyo University before studying fashion at Coconogacco and ESMOD JAPON's "AMI" program. He launched the "KEISUKEYOSHIDA" label in the 2015 Autumn/Winter season, debuting his collection via a runway show as part of "Tokyo New Age." The brand is characterized by its concept of "an atmosphere where it is unclear whether things are bright or dark, and the emotions and attire of those within it." It explores new forms of beauty by deconstructing and transforming the structure of existing garments, while incorporating intentional shifts and negative space. Through unisex, gender-fluid designs—often featuring soft materials or mask-like embellishments that obscure the face—the brand expresses themes of urban anonymity and self-defense. Using the "tension and relaxation" hidden in daily life as a motif, it projects the emotions and human archetypes of contemporary society into its clothing designs.